Case Studies

Pink Skies Ahead

PINK SKIES AHEAD

MOVIE CAMPAIGN

MISSION

: SIA produced a behind the scenes social campaign during filming to develop a loyal social media fan base to support future initiatives: film festival participation, sale of film, box office return.

EXECUTION: SIA worked closely with production and talent for on-site specific social captures that would showcase behind the scenes, get to know you opportunities, tune in, crew, first looks and preparations for filming.

MAC
COSMETICS
X PSA

MARIE CLAIRE:
2020’S COMING
OF AGE FILM

NETFLIX
INSTAGRAM
COVERAGE

HOT TOPIC
PRODUCT
PARTNERSHIP

FILM SELECTED FOR
SXSW 2020 AND AFIFEST

MORE THAN
2.2M IMPRESSIONS

18K+
FOLLOWERS

654K
DISCOVERY

1.6M
TOTAL REACH

7K
PHOTO SAVES

52.86%
AVERAGE ENGAGEMENT RATE
PER POST

70.4K
LIKES

2K
AVERAGE LIKES RECEIVED

FILM PURCHASED BY
MTV STUDIOS