PINK SKIES AHEAD
MOVIE CAMPAIGN
MISSION:
SIA produced a behind the scenes social campaign during filming to develop a loyal social media fan base to support future initiatives: film festival participation, sale of film, box office return.
SIA produced a behind the scenes social campaign during filming to develop a loyal social media fan base to support future initiatives: film festival participation, sale of film, box office return.
SIA worked closely with production and talent for on-site specific social captures that would showcase behind the scenes, get to know you opportunities, tune in, crew, first looks and preparations for filming.
MAC
COSMETICS
X PSA
MARIE CLAIRE:
2020’S COMING
OF AGE FILM
NETFLIX
INSTAGRAM
COVERAGE
HOT TOPIC
PRODUCT
PARTNERSHIP
FILM SELECTED FOR
SXSW 2020 AND AFIFEST
MORE THAN
2.2M IMPRESSIONS
18K+
FOLLOWERS
654K
DISCOVERY
1.6M
TOTAL REACH
7K
PHOTO SAVES
52.86%
AVERAGE ENGAGEMENT RATE
PER POST
70.4K
LIKES
2K
AVERAGE LIKES RECEIVED
FILM PURCHASED BY
MTV STUDIOS