Marvin Invasion

MARVIN INVASION

MISSION:

SIA supported WB Consumer Products in a 3-part global invasion of Marvin the Martian.

EXECUTION:

This campaign included fashion designers, artists, musicians, influencers and personalities – people who shape the way the world thinks and dictate trends – by adding their creative touch to a blank Marvin Funko Dorbz into a work of art, by adding color and material in any which way. SIA built a strategic, targeted outreach list of 300+ global influencers in music. Coordinated with confirmed talent on legal documents and correspondence. Managed product delivery and return.

INCLUDED TALENT:
SHAMSIA HASSANI (Afgan female street artist)
A’KAI LITTLEJOHN (Project Runway)
KRISTEN LIU-WONG (painter/illustrator)
KELCEY FISHER (artist)
COLLEEN ATWOOD (Oscar-winning costume designer)
DANIELLE NICOLE (accessory designer)

FEATURES IN
NERDIST, FOOD AND WINE, AND WWD

MARVINS SHOWCASED AT
LA AND NY COMIC CONS AND THE GRAMMY MUSEUM
AND WERE SOLD AT AUCTION IN SUPPORT OF ART PROGRAMS AND GRAMMY MUSEUM MUSIC PROGRAMS