SIA produced an exclusive, intimate screening experience for Pure Season 2 with 60+ microinfluencersin order to educate and bring awareness to WGN America and the second season premiere of Pure by creating an on-site experience for influencers to become fans of the show and share on their social channels.
Secured an exclusive and notable location in Soho House West Hollywood. Established a list of targeted microinfluencers and sent out and managed more than 180 invitations. Three activations were produced for the event: a steady cam, portrait studio and haiku readings.
61
INFUENCERS ATTENDING
(no influencer was paid to attend)
169+
PIECES OF CONTENT POSTED
156
STORIES
13
STATIC
POTENTIAL REACH OF
13,569,609
